Santa Fe, NM – Guadalupe Credit Union (GCU) has once again been recognized as a recipient of the 2025 Best of the Best award, an esteemed accolade presented by MemberXP, a leading customer experience program offered through CU Solutions Group. This award celebrates credit unions that demonstrate an unwavering commitment to delivering exceptional service and an outstanding member experience.

Each year, MemberXP evaluates millions of data points collected from surveys submitted by credit union members across the country. The award process identifies the top 25% of performers based on Net Promoter Score (NPS®) and Member Effort Score (MES), two key metrics that measure member satisfaction and ease of service. Guadalupe Credit Union has been honored for its excellence in [insert specific category or categories if available].

“We are honored to receive this recognition once again,” said Tanya Sturgeon, President/CEO of GCU. “Our mission is to be a trusted financial partner, empowering our members with the services and guidance they need. This award reaffirms our commitment to listening to our members and continuously enhancing their experience. I am incredibly proud of our dedicated team for making this possible.”

David Dean, COO for CU Solutions Group and leader of the MemberXP business unit, emphasized the importance of member engagement: “In today’s competitive financial landscape, credit unions that actively listen and respond to their members’ needs set themselves apart. The winners of this award have demonstrated their dedication to improving financial experiences through valuable member insights. Congratulations to Guadalupe Credit Union on this well-earned recognition.”

About GCU: Member-owned and not-for-profit Guadalupe Credit Union is a certified Community Development Financial Institution (CDFI) that has served Northern New Mexico since 1948. Anyone who lives or works in Santa Fe, San Miguel, Río Arriba, Mora, Torrance, Colfax or Taos counties is invited to join. GCU is an equal opportunity lender and is federally insured by the National Credit Union Administration.

About MemberXP: MemberXP, a product of CU Solutions Group, is the pioneer and market leader in Credit Union Experience Management. The MemberXP technology platform enables credit unions to collect, manage and act on member experience data collected via digital surveys and mystery shoppers. Using the suite of experience management tools offered by MemberXP, credit unions can engage employees, reduce churn, turn detractors into promoters and create clear and potent returns on investment. Over 120 credit unions nationwide rely on MemberXP to consistently build services members love, deepen member loyalty, develop an outstanding employee culture, and deliver on their brand promises. For more information, visit?MemberXP.com.?

Net Promoter Score (NPS®) is a trademark of Satmetrix, Bain & Company, and Fred Reichfield.